I share my thoughts on David Beckham's new men's grooming range, House 99Read More
Last week the very cool and extremely stylish bunch from Harvey Nichols got in touch and asked if they could show me around their newly refurbished and relaunched mens department, definitely not one to turn down!
I headed over to the Knightsbridge store, and down into the depths of man-styling…which was actually super easy to find, just head to the nearest stairs and then down to basement level - I’ve been told, and this is a little exclusive from me to you…the menswear department is getting its own street-level entrance, so you don't have to weave through the makeup counters to get downstairs, pretty cool if you ask me!
My Access All Areas tour let me snoop around the two-floor menswear department, and I’ve got to say…I am pretty blown away! Not only is the design something of a work of art, but it feels well thought out too, rather than just an addition to the corner of the women’s department. It truly is separated from the rest of the store, so it makes it feel like a cool man cave down the bottom of it all!
Talking of man caves, the style concierge area is insane, with large changing rooms and the perfect lighting, your pro-stylist will help you to find everything you need. There’s no minimum spend and there’s plenty of space for your mates to kick their feet up, have a drink from the private bar and watch some sports or play on the consoles attached to the sleek wall-mounted televisions! They really are super cool, and I am loving the houndstooth couches!
The contemporary styling is carried right across the two-floor department, with different theming in the different sections. The tailoring is all in one place, with suggested shirting, shoes and accessories, great for the busy man who just wants to be able to visualise an outfit in one space, rather than having to trail around the store looking for a pair of shoes. The denim room has a really cool feature, it’s sort of an ‘everyday essentials’ section, with various jeans, white tees, leather jackets and jumpers, you can simply walk around the section, completing your look at ease!
I’ve got another little exclusive for you right here, opening in May is something called Project 109. This innovative new space will house the very latest in gifts, technology, sunglasses, fragrance and grooming, plus an installation area, which will showcase a series of pop-ups and immersive experiences offering customers inspiration at every turn - as well as this, there will also be a barbers and a cafe that’ll turn into a classy bar for the evening…this new department is more than just about style, it’s about the whole men’s lifestyle experience, ensuring you’re catered for in every way!
The whole department has a gallery-esque feel to it, you can see how much effort and thought has gone into the vast 28,000 square foot store, to ensure it’s working effectively for the modern man. You’ll be blown away by the collection of brands available, I certainly was! From Corneliani and Oscar Jacobson in tailoring and exclusive collections from Blood Brother and Pier Wu, there’s actually something for every type of guy in the new Harvey Nichols menswear department at their flagship on Knightsbridge. It’s well worth a visit, even just to check out the fantastic array of brands on offer!